Working with the in-house marketing team, creative director, and CEO at JUNIPER, I managed the development of a campaign that is as innovative within the lighting design industry as the product itself. We developed a narrative that gave new life to track lighting, while demonstrating the cutting-edge technology and functionality of this new system. I created all animations, video edits, and music compositions, and web page designs for the campaign as well as collaborated with the sales, marketing, and creative teams to set the deployment strategy.